In this episode of Marketing Personalities, Brit Kolo speaks with Kate Kordsmeier – the Founder and CEO of the popular wellness blog, Root + Revel, and the creator of the 6-Figure Blog Academy. Kate is an INFJ, so you’ll get to hear how Kate has grown a successful blog, how and why that aligns with her personality type, and how you can learn from Kate to do the same.
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6-Figure Blogging Episode Summary:
Welcome back to another episode of the Marketing Personalities Podcast! I’m Brit Kolo and I’m here today with Kate Kordsmeier, who is the Founder and CEO of Root + Revel and creator of the Six-Figure Blog Academy* and… an INFJ!
Root + Revel is Kate’s original wellness blog that’s brought in hundreds of thousands of dollars since its first post in late 2015.
And now Kate is teaching bloggers how to earn a living from blogging through her course, 6-Figure Blog Academy*.
The INFJ Marketing Personality Type
- INFJs are known as the Advocate.
- They’re often quietly, yet boldly ON MISSION.
- Deep feelers.
- Mystically intuitive.
- When it comes to marketing, their best marketing strategy includes developing long-form content.
Ding ding ding! We have a winner with Kate! Long-form content is what she specializes in!
Kate’s Content Creation Process
Kate started Root + Revel in 2015 sharing primarily her own experience and her own personal insights about health, wellness, food, and movement. This personal lens has allowed Kate to amass the loyal following she has today.
Over time, her content has become more strategic, as she’s been able to think more critically about SEO and what her readers are asking from her.
Is it possible to start a blog in 2020 and actually turn it into a viable business?
Heck yes! Kate knows this to be true because she’s teaching her students to do this in 6-Figure Blog Academy* and is watching it happen every day!
Sure, 2010 would’ve been a great time to start a blog. The next best time? TODAY!