In this episode of Marketing Personalities, Brit Kolo discusses the Explorer tribe of personalities, including the types ISTP, ISFP, ESTP, ESFP, with Kristy Runzer, Financial Planner and Coach of OnRoute Financial. And really, your girlfriend you can talk money with WITHOUT judgment.
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Welcome to another episode of the Marketing Personalities Podcast! I’m Brit Kolo and I’m here today with Kristy Runzer, Financial Planner and Coach of OnRoute Financial. And really, your girlfriend you can talk money with WITHOUT judgment.
Kristy and I are here to discuss the Explorer tribe of personalities, which includes the types ISTP, ISFP, ESTP, and ESFP. This tribe of personalities all share the two letters of their personality type – the S and the P.
S stands for Sensing.
P stands for Perceiving.
Before we dig into the specifics of the Explorer tribe and Kristy’s personality type, though, let’s get to know Kristy first.
Kristy is a financial planner and coach for female entrepreneurs. After starting her career at a financial advising firm, she realized she didn’t want to serve the typical clientele (rich white men) anymore. She wanted to serve those the financial industry turned its back on – females, people of color, people who weren’t rich but still needed money management help.
When Kristy realized how fed up she was with the traditional financial industry, she got out. She started side-hustling her own financial planner and coaching firm, OnRoute Financial, and that’s what she does today.
Kristy is an ISFP and therefore, a part of the Explorer tribe.
I was really curious to see how Kristy has embraced her personality type over the past few months, since we first worked together back in the Spring of 2018 on creating a loose marketing strategy to fit her type.
As an ISFP and an Explorer, Kristy does best when she starts with ACTION and then learns and grows and progresses from there. While strategy feels heavy to her, action and experimentation feel light.
Kristy reported that ever since she had been given the “permission slip” to try things out and experiment and let go of having a strict strategy, things have flowed a lot easier. She’s GOTTEN STUFF DONE (as opposed to being stuck in analyst mode) and it’s been FUN to implement.
With a loose structure and lots of wiggle room, Explorers like Kristy feel free enough to play with their marketing and business and this lights them up. They show up best when they feel free to take whatever action feels right in the moment.
Finally, when I asked Kristy to give a fellow Explorer her best advice, she encouraged Explorers to let things be easy. Let things flow. And not tie themselves too tightly to a hard-and-fast strategy. Try something out, experiment, and go from there.
Such great advice!
Now, to find Kristy online, go right here to OnRouteFinancial.com/FREECOURSE and there, you’ll find her latest free course that walks you through her easy, approachable financial goal setting process.
And finally, to find a marketing strategy that feels good to YOU, visit MarketingPersonalities.com.
Thanks for tuning in!