A Marketing Personality Type describes your best marketing strategy based on your personality type, defined by the Myers-Briggs Type Indicator (MBTI).
The Myers-Briggs Type Indicator is an instrument, developed by Isabel Briggs Myers and Katharine Briggs, to make type theory, developed by Carl Jung, more accessible to individuals and groups.
The MBTI assesses and identifies four basic preferences of an individual’s psyche and thereby identifies and describes sixteen distinctive personality types that result from the interactions among preferences. [Site]
A personality type is “a collection of personality traits which are thought to occur together consistently, especially as determined by a certain pattern of responses to a personality inventory.”
The Marketing Personality Type was created by pairing one’s Myers-Briggs Type with a suitable marketing strategy, based on what feels most natural to that Type.
The first step in finding your Marketing Personality Type is to know your Myers-Briggs Type. We recommend identifying your Myers-Briggs Type by taking the free assessment, found at 16personalities.com.
Then, visit our website, MarketingPersonalities.com, to find your Marketing Personality Type.
The most optimal way to use your Marketing Personality Type is to develop your business’s marketing strategy intently focused on what your Marketing Personality Type defines as your most natural, feel-good marketing tactics. You may also remove marketing tactics from your marketing strategy that do not feel good for you to implement so you may stay focused on the most effective tactics - those that align with your Marketing Personality Type.
Your Marketing Personality Type is important because it shows you what marketing tactics will feel good for you to implement. When you feel good, your audience feels good. As you implement your marketing strategy in a feel-good, natural, and authentic way, your audience picks up on your positive energy and naturally trusts you and is more willing to invest in your products and services.
The Marketing Personality Type framework was created by Britney Kolodziej Dorman, a Marketing Strategist, Coach, and Speaker for entrepreneurs and small business owners across the globe.
AND we'll give you a heads up about where other types usually get stuck so you can avoid those pitfalls when putting your new strategy into action!