Everywhere you look online you can find a marketer instructing you to “find out who your ideal customer is.”
Or ideal client.
Ideal customer avatar.
Why does this ideal customer seem to matter so much?
Because traditionally, a business could figure out who their ideal customer was and base their marketing strategy, and even their business, off of the needs and wants of that one singular persona.
The exercises to help you figure out who your ideal customer is run the gamut from simple to complicated, a few questions to hundreds. Some exercises suggest you to make up your own ideal customer, while some instruct you to go out and find a real-life person who fits the bill and understand them down to the marrow.
The idea of defining your ideal customer is to get focused in on one real or fabricated person’s wants and needs and if you could do that sufficiently, your business and marketing tactics would be hyper-attractive to them and they’d easily want to buy from you.
And it makes perfect sense. Create something that another human wants and needs, tell them about it in a way they’ll understand, and yes, they’ll probably want to invest in it.
Truly, it’s not a bad question to ask, “Who is my ideal customer and what do they want and need from me?”
It’s simply a bad FIRST question.
See, because when you develop a strategy solely based on your ideal customer, you might create something helpful for them, but something completely soul-sucking for you.
I see it all the time. Entrepreneurs create this magnificent product or service offering and then when they attempt to market it, they clam up. They feel fake and salesy about the whole damn thing.
Why? Because they suck at marketing?
NO! No one sucks at marketing.
It’s because they’re marketing their business with only their ideal customer in mind, having never taken a good look at themselves first.
Think of it like this. Remember back in high school when you and your friends were all trying to figure out what to do for the rest of your lives? (Such a silly question to ask a 17 year-old. But I digress.)
You probably received two distinctly different pieces of advice.
Undoubtedly, someone suggested to figure out what you’re “passionate” about and do that. And on the other hand, someone made the remark that you’d need to consider what would actually make you some money someday.
At the time, depending on who you naturally are, you might’ve thought one piece of advice was far better than the other. The more creative teenagers tended to chase their passions, while the more practical chased the starting salary numbers.
And now that we’re all clear-headed adults, I think the majority of us can recognize both pieces of advice to be valid, while the best advice would be to blend the two together.
First consider what YOU naturally enjoy doing and then figure out how to make money by doing that.
It’s the best of both worlds.
How I suggest you approach your marketing strategy is much the same.
First, consider how YOU are naturally wired. What marketing strategy is going to feel the best, the most natural, for you to implement? When you zero in on marketing that feels good to you, you’ll actually implement the strategy consistently AND your ideal customer will be naturally attracted to the good energy you’re bringing to the table.
And then consider what your ideal customer needs to see from you in order for them to invest.
To find that first crucial piece, marketing that feels good to you, it’s super simple – click here to go to MarketingPersonalities.com.
There, you’ll find out what your Marketing Personality Type is and what your best marketing strategy will include, based on your Myers-Briggs personality type.
Once you’ve worked YOU into your marketing strategy, you can then (and only then) begin adjusting to your ideal customer.
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